Luxury Resort Residences - Advisory & Management
Valhalla Associates' service portfolio stretches from the initial idea generation to the final implementation and management of residential components within mixed-use hotel and resort projects.
Our service offering does not end with the provision of consulting and advisory services but continues to support the project with implementation and management services to follow our client's interests in terms of delivery of their business goals.
Phase 1. Pre-engagement & Evaluation
This is the phase where the residential project is analysed to allow the client to take strategic decisions concerning the product mix of a mixed-use hotel or resort.
Valhalla Associates can deliver advice on product development, positioning, marketing & distribution strategy and validate strategic business drivers based on market research and competitive analysis. We also provide financial feasibility analysis projecting the residential product's revenues, costs and cash flows to allow the client to view the financial impact so a go/no-go decision can be taken.
Phase 2. Product Design & Implementation
The product design and implementation phase starts following a positive decision has been taken to integrate one or more residential products in the hotel development project.
Here Valhalla Associates offers support of the product design by working with external architects and interior designers to determine the "physical" residential product. We also design and implement the residential "software" including membership use plans, reservation systems, rental programmes, club benefits, detailed pricing and phasing strategy, and we work with the client's legal advisors to design the legal structure of the residential product.
In this phase, Valhalla Associates can also implement all necessary elements for the sales launch of the residential product including consumer sales documentation, set-up of escrow & banking relationships, negotiate relationship with the hotel operator, develop detailed marketing plans & tools including marketing collaterals, internet development, implement IT systems for CRM, inventory & contract management, and recruit and train staff for the sales & marketing operation.
Phase 3. Sales & Marketing Management
The sales and marketing phase reaches from sales launch until the last residence within the project has been sold. Valhalla Associates offers during this phase a management contract for the developer's sales and marketing infrastructure. This entity will manage marketing & sales launch, lead generation, marketing planning and execution, sales team management and training, 3rd party distribution, sales reporting, inventory management and contract administration.
Phase 4. The Club & Owner Management Phase
This phase starts 6-12 months prior to the opening of the mixed-use hotel complex and continues throughout the lifetime of the residential product. Valhalla Associates offers management of the Residence Club and Home Owners Association including management of reservations systems, external exchange providers, rental programme accounting and distribution, maintenance fee collections and oversight of the resort operator's service delivery.