©2009 Valhalla Associates Limited. Registered in England & Wales 6825633. All rights reserved.

Our services

Valhalla Associates' service portfolio stretches from the initial idea generation to the final implementation and management of residential components within mixed-use hotel and resort projects.

Our service offering does not end with the provision of consulting and advisory services but continues to support the project with implementation and management services to follow our client's interests in terms of delivery of their business goals.

Phase 1. Pre-engagement & Evaluation

 

This is the phase where the residential project is analysed to allow the client to take strategic decisions concerning the product mix of a mixed-use hotel or resort.

 

Valhalla Associates can deliver advice on product developmentpositioningmarketing & distribution strategy and validate strategic business drivers based on market research and competitive analysis. We also provide financial feasibility analysis projecting the residential product's revenues, costs and cash flows to allow the client to view the financial impact so a go/no-go decision can be taken.

Phase 2. Product Design & Implementation

 

The product design and implementation phase starts following a positive decision has been taken to integrate one or more residential products in the hotel development project.

 

Here Valhalla Associates offers support of the product design by working with external architects and interior designers to determine the "physical" residential product. We also design and implement the residential "software" including membership use plansreservation systemsrental programmesclub benefits, detailed pricing and phasing strategy, and we work with the client's legal advisors to design the legal structure of the residential product.

 

In this phase, Valhalla Associates can also implement all necessary elements for the sales launch of the residential product including consumer sales documentationset-up of escrow & banking relationships, negotiate relationship with the hotel operator, develop detailed marketing plans & tools including marketing collateralsinternet development, implement IT systems for CRMinventory & contract management, and recruit and train staff for the sales & marketing operation.

Phase 3. Sales & Marketing Management

 

The sales and marketing phase reaches from sales launch until the last residence within the project has been sold. Valhalla Associates offers during this phase a management contract for the developer's sales and marketing infrastructure. This entity will manage marketing & sales launchlead generationmarketing planning and executionsales team management and training3rd party distributionsales reportinginventory management and contract administration.

 
Phase 4. The Club & Owner Management Phase

 

This phase starts 6-12 months prior to the opening of the mixed-use hotel complex and continues throughout the lifetime of the residential product. Valhalla Associates offers management of the Residence Club and Home Owners Association including management of reservations systems, external exchange providersrental programme accounting and distributionmaintenance fee collections and oversight of the resort operator's service delivery.